Web Processing: Using Webhound™ for Click Stream Analysis

Duration: 2.0 days CEUs: 1.2

AUDIENCE
This course is designed for people who need to understand how their web sites are used by customers.

BENEFITS
Students will learn to:
• Understand web log data
• Understand web log formats
• Extract data
• Transform data

PREREQUISITES
Programming I: SAS Essentials course or equivalent understanding.
Programming II: Data Manipulation Using the Data Step
Macros in SAS Software

COURSE TOPICS
Overview
• What is E-Intelligence
• What is WebHound
• How to interpret web logs
• Setting up web log terms

The Components of WebHound
• WebHound basics
• Libraries
• Metadata
• Directories
• SAS Components

Extracting, Transforming and Loading Data
• Setting up the data store
• Extracting information
• Transforming information
• Loading information
• Reporting on the process

Advanced WebHound Capabilities
• Customizing data store information
• Customizing options
• Using MDDBs
• Using Reports
• Modifying ETL

Advanced ETL
• How it works
• Customizing variables in the data store
• Setting up custom log formats

MDDB Uses
• Creating MDDBs
• Modifying MDDBs

Report Writing
• Setting up design time controls
• Enterprise Guide Reporting

Software Used: Webhound™ Software.