Company Background
This large Fortune 50 enterprise is one of the largest entertainment companies in the world with multiple business segments.
Objectives
The business had been conducting marketing campaign analysis using SAS executed ‘in-database’ with Oracle on a UNIX based environment. As a result, it took several hours to process their campaigns. This caused considerable delays in going to market with offerings to families for vacation, purchases, and other options.
Resolutions
Data was moved to a new MPP (Massively Parallel Processing) environment, and only the pointers in code were changed from Oracle to the new MPP environment. Analytics processing times decreased from 22 hours to 10 minutes.
Benefits
The organization can now run multiple global marketing campaigns in minutes, allowing them more time to perform actual analysis, while getting their campaigns to market without delay.
