Company Background

This direct marketing firm utilized multiple campaigns to sell and distribute prerecorded music, and were a major player in the music industry.

Objectives

With numerous marketing campaigns in the works, the company needed the ability to quickly track their impact on several audiences. They envisioned a system that could generate information to be used in their business planning and forecasting projections.

Resolutions

Using the latest application and Java technology, we built an internal Web application that allowed the company’s marketing department to track results of its various marketing campaigns to the source code level. In addition, we developed an in-depth forecasting system essential to the firm’s CRM initiative. This system streamlined their business planning and projection forecasting process for the sale of prerecorded music.

Benefits

By designing and implementing our Web-based tracking solution, the firm eliminated its unstructured, Excel environment and adopted a structured and customized software system that allowed them to create forecasts in minutes instead of weeks. The new system also helped consolidate and modernize their entire forecasting process.

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